Villajoyosa, which means “city of joy” in Valenciano, is known for its houses, painted in rainbow colors, long sandy beaches and the Valor chocolate factory and museum. The small town of Villajoyosa, the capital of the Marina Baixa region, is rich both in history and cultural heritage. The history of the town dates back to the ancient Iberian tribes. In the old town, you can find the walls and guard towers that were built in the Middle Ages to protect the coastline from the Berber pirates.
The old town is not crowded with tourists, here you will not find cafes and boutiques at every corner, like in Altea or Benidorm. Streets have a unique Spanish atmosphere about them with old ladies sitting just outside their doors, balconies with linen left to dry.
Buying a property in this unique town is an excellent choice! The average property price in Villajoyosa is lower than in most resorts, such as Benidorm, Javea and Altea and is estimated at 1,671 euro/m2. In the center of the city, the housing stock is rather old, and the apartments require renovation, but the prices are very attractive and the investment pays off when the summer season starts.
For those that are looking for housing for themselves or their families, there are great deals in new buildings. On the outskirts of Villajoyosa, several residential complexes are being built on the beach, in the direction of Benidorm. Apartments here cost from 162,000 euros, townhouses from 260,000 euros and penthouses from 492,000 euros.
The recommended area for buying luxury real estate in Villajoyosa is the urbanization of Montiboli near the beaches of Bol Nou and Paraiso - this is where premium private villas and houses are located.